This link building guide in addresses several common topics of this SEO practice and it is ideal for beginners or entrepreneurs.
The Internet is full of link building guides, the problem is that most of them are written by people who have never done it, or haven’t done it in years, or very commonly repeat the same thing that other guides, just recycling what others have said.
In this link building guide in we will address everything about link building and the challenges of doing it in the Spanish language, which is not the same as in English, although the link building practice is the same.
Link building could be considered the “easy” part of SEO, however, it is actually the most difficult, since some of the efforts are out of your control, continue reading and you will understand why.
It is common to have great on-site optimization and still fail in the final objective of positioning a website with the desired keywords, and this often happens because website owners do not understand the importance of a link strategy and focus solely on internal link building.
If you are new to this part of SEO, this article is for you, whether you are taking your site’s link building efforts into your own hands or outsourcing, either way, it is essential that you know what is involved. is doing on your site or what you can do yourself for your site.
Table of Content
- What is link building?
- Link building benefits
- How many types of links are there?
- What is a do-follow link?
- What is a no-follow link?
- How do I know if a link is do-follow or no-follow?
- How to review the page source code
- How to use Moz to tell if a link is do-follow or no-follow
- Important metrics and indicators in link building
- Basic tools needed to do link building
- How many links do I need to position a page?
- Aspects that determine the quality of a link
- How to know if a link is spam?
- Link building strategy in Spanish
- Common link building techniques
- Link exchange
- Guest posting
- Skyscraper link building technique (Skyscraper)
- Link acquisition
- Common link building techniques
- The challenges of building links in Spanish
- How to find sites to build links
- How much does it cost to do link building?
What is link building?
Links are the hyperlinks that appear on a website and that redirect you to another website, you have seen them very often, they usually come in a different color and when you put the cursor it allows you to click to be redirected to another page.
This can be on the same website that is visited or it may be to another website.
Example:
Internal link
This is an internal link that takes you to our SEO service page.
External link
This is an external link that takes you to the Moz website.
Link building benefits
Link building is an essential part of SEO. They are the external signals that help position your website in search engines and that help improve important metrics that serve as indicators that determine the authority of your site.
We will only mention in this article some benefits to avoid making this eternal:
- Helps improve the SEO of your website.
- It can be used to position certain pages, services or products on your website that you want to focus on.
- Helps rank your website for certain keywords.
- Improves ROI.
How many types of links are there?
To simplify this explanation we will focus on the two main types of links: do-follow and no-follow.
What is a do-follow link?
A do-follow link indicates to Google that the site agrees to relate to the site it is linking to and that it gives its “seal of approval” so to speak.
Google records these do-follow links and gives SEO power to the website it links to, as other sites consider it a reliable source of information.
In a colloquial way it is like high school, “tell me who you hang out with and I will tell you who you are.”
What is a no-follow link?
A no-follow link is a link that has a tag in the code that indicates to Google that it is linking to a website but that no recommendation is given by the site from which it is linked. is being linked.
A no-follow link does not affect the SEO of either the site where the link is integrated or the site to which it is linked, but it does not provide an SEO benefit either.
How do I know if a link is do-follow or no-follow?
There are easily two ways to know, one through the source code of the page, or Moz has a free tool to review it.
How to review the page source code
Right click and go to the option to “view page source”
A new window will open and it will looks something like this:
Once you are on the source page, click “Command” and the letter “F” to open the search engine within the page and type the domain of the link you want to see.
In this example we are reviewing the site Junehomes.com and as you can see there is no “no follow” tag, which indicates that it is “do follow”.
If the link was “no-follow” it would have a tag that says “no follow” as seen in the example below:
How to use Moz to tell if a link is do-follow or no-follow
- Go to the Moz site, follow this link and open a free account.
- Add the extension to your search bar, set it to be visible, it will look like this (it will also show the site’s DA).
- Click on the Moz box, and the Moz Bar will open, showing information about the page.
- Select the pencil and select “Followed” and “No-Followed”. Links that are do-follow will be marked in green and non-follow links in pink.
Important metrics and indicators in link building
Metrics and indicators are extremely valuable in determining the quality of a link, so it is important to understand and analyze a site when doing link building.
Currently there are different softwares with their own metrics and indicators that determine the rating of a site. Among the most common are Ahrefs with its DR (Domain rating) metric and Moz with its DA (Domain authority) metric. There are others like Trust Flow and Citation Flow from Majestic software, among others, but in this article we will only focus on DR from Ahrefs and DA from Moz.
Ahrefs and Moz assign a rating to a site depending on its quality, which is determined by several factors such as web design, UX, SEO optimization, keywords, traffic and of course, LINKS.
Both Ahrefs and Moz use a rating that ranges from 0 to 100, with 0 being pages with little traffic, bad web design, bad UX, few links, new or low quality sites among other factors. 100 are usually sites like social media platforms and extremely popular sites like Facebook, Youtube or Twitter.
It is common for sites to have a rating of 0, but not many sites have a rating of 100. For example: The NewYork Times, which is a prestigious publication worldwide, has a DR of 94 and a DA of 95.
The higher the rating, the more reputation a website has and the more value a do-follow link from such a site would have.
Our website 2thesummit.com currently have a DA of 11 and a DR of 14 Why? Because we don’t have many social media signals, we haven’t spent much time on it, our blog is new, we haven’t built many links and the truth is that we don’t spend much time on our website because we are busy working on our clients.
Are we a poor quality site? No. Because we are a legitimate site that offers services, our pages are optimized and we do not link to spam sites. However a link from our site, as the metrics currently stand, while it would help a little to offer some SEO power to the sites we link to, it wouldn’t actually be a very powerful link because our DA and DR are low.
Basic tools needed to do link building
We’ll focus as much as we can on free or low-cost tools.
Ahrefs (DR) and Moz (DA)
As we mentioned before, Ahrefs and Moz are the most popular software when it comes to rating websites with their DR (Domain Rating) metrics from Ahrefs and DA (Domain Authority) from Moz.
Both software are titans in the SEO industry and can help you immensely in seeing other aspects of SEO, but for this post we will focus solely on DR and DA.
Both software offer a free extension that you can download and pin to your browser.
As we can see, this example (Facebook) has a DA of 96 and a DR of 100. When you enter any website, it will indicate the rating that each software gives to that site.
Buzzstream
Buzzstream is a very effective email sending tool for link building, as it helps prospecting (select and save websites), you can do individual projects according to the page you are working with, and schedule email sending.
This tool is mainly used when you are looking to do a strong link building campaign where you are looking to contact hundreds or thousands of websites.
If you’re just starting out and will only be sending a few dozen emails per month, you can do this manually. The cost of Buzzstream is approximately $50USD per month for a basic account.
Similar Website to check traffic
The paid version of Ahrefs offers to view the traffic of a website, but the free version only allows you to see the DR (Domain rating). A free option to view website traffic is the SimilarWeb extension, you can download the extension on Google Chrome.
When you visit a site, if you want to see the traffic, click on the extension and a window will open showing you the monthly traffic and the main place of origin of this traffic.
Here we show you a screenshot
How many links do I need to position a page?
There is no fixed number since there are several factors that determine the number of links to position a web page. We have quality and quantity, and when it comes to link building quality is better than quantity.
You can have 2 links from very good sites and they will help you more than 30 links from bad sites. Not to mention that poor quality links can ruin your SEO efforts and even give you a penalty from Google.
It’s important to avoid buying dozens of links in a month or a few months, this practice is viewed as suspicious by search engines.
It is also essential to consider the keyword strategy since if you are trying to position a keyword with a high number of searches, it will be more difficult to position than one with a low percentage of searches.
It should be considered that link building is an SEO strategy that goes hand in hand with other strategies, so there is no limited number of links to position a page or a keyword, since there are several parameters to consider.
Aspects that determine the quality of a link
The ideal will always be a high number, above 30 already has considerable strength in terms of SEO. However, a link of 10 can also be good, especially considering other aspects, for example, if a site to which you want to build links has a rating of 0 or less than 10, a link of 10 can be excellent.
How to detect spam links
If you are new to the world of SEO or link building, it may be difficult to detect a spam link at a glance, so there are other parameters that can be used to determine if a link is spam and can be harmful in the long term.
Avoid links from sites that link to CBD, casino or porn. How to know if a site links to CBD or casino? In the Google search engine, enter the word CBD site: [and here the domain of the site that interests you]
To find out whether to link to the casino, enter: Casino site: [and here the domain of the site you are interested in]
Example: Here we enter a site to check if it linked to a casino and we can see in the results several blog posts related to casino from an advertising approach, in this case it is considered that this site does link to a casino and therefore it should not be considered.
Site-age as a parameter to detect if it is spam
If you find a site that has great metrics like a DR above 30, is not a well-known brand, and is a new site, only a few months old, then it is most likely spam.
In link building, the analysis of various factors is widely used to determine the quality of the site, the link and its longevity. Age is a parameter that helps determine the quality of a link, since if a site has been on the Internet for several years, it is likely that it is a site that is maintained and cared for to prevent it from receiving a penalty from Google.
How to know the age of a site or domain?
There is a free tool called CuteStat where you can enter the domain and it will show you the age.
Example: Here we have entered our domain and you can see that we are 4 years+ old. We are a legitimate site, which has been in the virtual world for several years.
Link building strategies in Spanish
Here we will cover just a few strategies and we will cover them in a simple way to help understand what will continue in this article.
Common link building techniques
Link exchange
Link exchange, although it is not a practice allowed or seen by Google’s algorithms, is a common practice in the world of link building.
If this link building technique is to be put into practice, it is recommended that it be triangulated, that is, from site A to site B, from site B to site C and from site C to site A.
It is believed in the world of SEO that Google will soon launch an update to its algorithm where it implements the penalty for sites that have mutual links, although currently the algorithms not penalizing these mutual links is a way to protect your website from possible future attacks. updates.
Guest posting
Guest posting is a guest writer in English, and refers to the practice of creating an original, high-quality article to publish on another site with the permission of being able to integrate a link.
Several years ago the practice of guest posting was more common and there were several sites that accepted to publish articles written by third parties, however the vast majority of sites no longer allow this without charging a financial fee.
However, there are still high-quality sites that allow it. The important thing is to create an article that is of very high quality and written by a human, content written by artificial intelligence is easily detected by Google algorithms and content specialists, so if you were thinking of submitting an article written by AI, it would be better avoid it.
Also remember to ask if the link you can integrate into the article is do-follow or no-follow. If it is no-follow, the effort involved in creating an article for a no-follow link is not worth the effort, unless the site receives a lot of traffic and can serve as a way to gain traffic.
Skyscraper link building technique (Skyscraper)
The Skycraper technique in link building is an organic way to make links. This technique consists of finding an article on a particular topic that is well positioned, with several sites linking to it, and creating a better article.
By having a better article, you contact the sites that are linking to the article that was used as inspiration and inform the sites that you have created a better article that they can link to it as well.
Link acquisition
This is probably the most controversial link building technique and is frowned upon by algorithms, however on several occasions it can be a good strategy if done carefully, with experience and with a strategy.
Acquiring links is one of the most common practices, however it is essential to know how to do it well to avoid a Google penalty.
The challenges of building links in Spanish
It may seem the same to do link building for sites in English as for sites in Spanish, although the practice is the same, in Spanish it is more difficult.
Why is it more difficult to build links in Spanish sites?
Number of sites: There are more sites in English than Spanish. 52% of the website content is in English, and only 5.5% in Spanish. So there are more opportunities to find sites in English than in Spanish.
Quality: Of course there are excellent sites in Spanish, however, due to the simple fact that only 5.5% of the sites are in Spanish, it is more difficult to find quality sites in Spanish. The DR and DA tend to be lower, the structure of the sites is not always the best, and traffic to Spanish sites is lower than to English sites.
Price: If it comes to buying links, links in Spanish are more expensive since it is supply and demand, not to mention that the vast majority of sites in Spanish with good metrics are from Spain so the price is in euros.
Fewer guest posting opportunities: Guest posting or writing a post for a site in Spanish is more complicated since we have sites from different parts of the Spanish-speaking world with variations in the language.
How to find sites to build links
Searching for sites to build links is known as prospecting, and Google or Ahrefs is generally used. To prospect with Ahrefs it is necessary to have a paid account, so in this post we will focus on Google as a tool to prospect for link building.
Searching for sites on Google is easy, just enter a keyword focused on our keyword strategy and the page or article to which we want to send links.
For example:
Enter your keyword and several results will appear, there you start opening sites and analyzing them, contact them if you like them.
Typically the sites have a contact page or have an email displayed on their Facebook page. If the website does not have a contact page then avoid wasting a lot of time trying to find a contact, chances are they do not want to be contacted and that is why they do not have a contact page.
How much does it cost to do link building?
There is no fixed price since there are several parameters that determine the cost of a link building campaign. Some of the aspects that determine the cost of doing link building in Spanish are the following:
Niche: There are niches that are more expensive than others, depending on their popularity or difficulty, doing link building for pharmaceutical companies or medicines is extremely difficult, since they are niches that few sites want to link to and where you need to be a true authority in the field. topic to be considered a reliable source of information.
On the other hand, if the niche is technology the price is lower, since it is a popular niche, where there are a greater number of sites and where the sites are more open to linking to other sites.
Objectives: The objectives will largely determine the cost of doing link building in Spanish, since there are objectives that are easier than others. The keywords you are looking to position, if it is a keyword with a lot of search volume and great competition, it may be more expensive than a keyword with less searches and competition.
On the other hand, we also have the pages that we seek to position. Positioning a home page can be more difficult than positioning an article.
Time: It is important to know how long it takes to position certain keywords. If you want to reach the goal as soon as possible, this can increase costs, not to mention that it is not recommended to do a link building strategy in the shortest possible time. since this would involve purchasing a large number of links that may result in a penalty.
SEO color to use: You’ve probably heard of black-hat, white-hat or grey-hat. This refers to the type of SEO, since there are “black” techniques that can artificially inflate metrics and positions in the short term but affect them in the long term. These techniques generally have a low cost but have disastrous consequences on a website, and are often considered an “SEO attack.”
However, if you only want “white” SEO techniques, which are those approved by Google, it can be extremely expensive since these techniques require a lot of time, experience, and a complete team specialized in each area.
The gray color is a careful mix of black and white techniques that help position a page with reasonable costs and taking care to avoid a Google penalty.
The truth is that if someone offers you white-hat or white SEO at a low price, they are lying to you.
Learning how to do link building in Spanish has different challenges than in the English language as we have seen in this article. It requires a lot of patience and an expert eye to know how to do it correctly and avoid affecting the site with bad links.
It is important to consider that when it comes to making links in Spanish, you will hardly find a large number of sites with traffic from the country you are focusing on, so it is essential to be more flexible and be open to other opportunities from sites in other countries. .
The important thing is to know these fundamental aspects and start little by little with your strategy.
