There’s regular web design and then there’s SEO web design/redesign, which is where the entire website is analyzed to check how it can be optimized. From code to images and everything in between. Generally, all sites need some sort of web redesign to be SEO-friendly.

This doesn’t mean that the aesthetics of your web site changes. The changes happen backstage in the code and/or technical details to align all of it to your keyword strategy.

SEO starts with a keyword strategy focused on our clients’ business, products, and/or services.

With analytical thinking and a range of software, we develop a well-researched keyword analysis and keyword campaign to work with that relates to our client’s business along with finding the most profitable options for our clients.

Our excellent work ethic is what has characterized each one of us throughout our careers which is why we will not take two clients who are aiming for the same keywords in order to avoid cannibalizing the sites of separate clients. Cannibalization is a disgraceful work ethic, and it’s embarrassingly common amongst SEO agencies.

Let’s look at a quick example:

Business A is a mattress store that wants to position itself with the keyword “best mattress for sale”. Business B is also a mattress store that wants to position itself with the keyword “best mattress for sale”. Both businesses hire the same SEO company who works with both competing businesses who are aiming for the same keyword. This is an unethical practice, since the SEO company is charging them both to position their websites with the same keyword, meaning that they’re wasting their money on a corrupt company that is outbidding itself on search engines at the expense of the two companies.

This results in SEO companies charging outrageous fees for businesses to outbid each other within the one SEO company.

In the virtual world, search engines grade a website in relation to their links, among other things too.

This means that if a powerful website links to you, this makes your website look better to a search engine’s algorithms, resulting in better rankings for your site.

Your backlink profile is composed of all those sites that link to you. A good, trusted site linking to you can help you greatly while a shady or spammy site linking to you can harm your ranking.

Here at 2 The Summit, we clean backlink profiles from toxic links while also creating link-building campaigns that will help your backlink, and as result, your SERP (Search Engine Ranking Position).

Technical SEO is a field of SEO where technical aspects of a website are improved to better position a website within search engines.

This is what is commonly known as “on-page optimization”, which covers everything from XML sitemaps to meta tags, JavaScript and more.

Whether it’s web copy or blog posts, an efficient SEO copy and SEO content strategy is designed and carried out with SEO in mind while being just as informative.

An SEO content strategy is a lot more than simply publishing blog posts or creating a lot of content. An efficient SEO content strategy takes the client’s objectives into consideration to develop a content strategy that will improve the client’s SERP as well as traffic. This is accomplished through a strategy that focuses on two goals at the same time that both work to strengthen each other.

With an efficient SEO content strategy, we develop content that informs as well as strengthens the keyword and business goal of our client.